The Upcycling Show was my Graduate Exhibition project, where I strived to address environmental issues through an interactive exhibition targeting Millennials in one of Seoul's busiest areas, Hongdae. I experimented with various methods to showcase artifacts and content, focusing on crafting a compelling spatial narrative that would effectively communicate the severity of environmental deterioration and the importance of recycling and upcycling.
This project inspired me to create immersive physical and digital experiences driven by meaningful narratives that go beyond mere aesthetics.