Hi, I’m Min Kyung — an Experience Designer who brings
stories to life through space.
With over six years of experience in brand strategy and spatial design, I’ve crafted integrated retail
and hospitality experiences across Korea and the U.S. Currently pursuing a Master of Design at
Carnegie Mellon University, I focus on creating immersive location-based entertainment and XR experiences.
2025
Creating an Immersive
LBE Experience Set in
a Cursed Ancient Tomb
Academic Work
Experience & Interaction & Scenic Design
2022 - 2023
Elevating a Luxury Napa Valley Winery Experience
Professional Work, Engagement Manager
Customer Research l Brand Strategy & Design & Experience
2024
Creating an Immersive Children Museum Experience
Academic Work
User Research l Space Concept
Interaction Design l Video Production
Muse Design Awards, Gold in Experiential & Immersive - Exhibition Design, 2025
Indigo Design Awards, Gold in UX, Interface & Navigation, Student Winner, 2025
Indigo Design Awards, Silver in Interactive Design, Student Winner, 2025
2018
Reimagining an Upscale
Grocery Store in Korea
Professional Work
Brand Strategy l Visual Communication
Space Concept l Activation
IDA Design Awards, Gold Winner, 2019
Retail Design Institute of America Innovation, 2019
AGDA Design Awards Finalist, 2020
2024
Designing a Conversational UI for Online Shopping
Academic Work
User Research l Conversational UI l Identity
Interaction Design l Video Production
2020
Enhancing Accessibility in Self-Checkout Shopping Experience
Professional Work
Customer Research l Experience Design l Space Concept
2021
Developing a Customer-Centric Digital Service for Starbucks Korea
Professional Work
Customer Research l Brand Strategy l UX Research
2018 - 2019
Revitalizing Local Heritage within a Cultural Complex
Professional Work
Customer Research l Brand Strategy & Experience
Space Concept
2018
Upscaling an Organic Grocery in Southern CA
Professional Work
Customer Research l Brand Strategy & Identity l Space Concept
2024
Animation: The Story of
the Vinyl Record
Academic Work
Storytelling l Sound Design l Animation
2016
Upcycled Art Exhibition Promoting Sustainability
Academic Work
Graduation Exhibition l User Research l Space Concept
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