I’m Min Kyung, an Experience Designer :)
For over six years, I’ve cultivated my passion for crafting impactful brand strategies
and stories within the dynamic retail and hospitality industries across Korea and the US.
Currently, I am pursuing a Master’s in Design for Interactions at Carnegie Mellon University,
honing my expertise to create immersive experiences that cohesively integrate the physical and digital worlds.
2022 - 2023
Elevating a Luxury Napa Valley Winery Experience
Professional Work, Engagement Manager
Customer Research l Brand Strategy & Design & Experience
2024
Designing a Conversational UI for Online Shopping
Academic Work
User Research l Conversational UI l Identity
Interaction Design l Video Production
2024
Creating an Immersive Children Museum Experience
Academic Work
User Research l Space Concept
Interaction Design l Video Production
Muse Design Awards, Gold in Experiential & Immersive - Exhibition Design, 2025
Indigo Design Awards, Gold in UX, Interface & Navigation, Student Winner, 2025
Indigo Design Awards, Silver in Interactive Design, Student Winner, 2025
2020
Enhancing Accessibility in Self-Checkout Shopping Experience
Professional Work
Customer Research l Experience Design l Space Concept
2018
Reimagining an Upscale
Grocery Store in Korea
Professional Work
Brand Strategy l Visual Communication
Space Concept l Activation
IDA Design Awards, Gold Winner, 2019
Retail Design Institute of America Innovation, 2019
AGDA Design Awards Finalist, 2020
2021
Developing a Customer-Centric Digital Service for Starbucks Korea
Professional Work
Customer Research l Brand Strategy l UX Research
2018 - 2019
Revitalizing Local Heritage within a Cultural Complex
Professional Work
Customer Research l Brand Strategy & Experience
Space Concept
2018
Upscaling an Organic Grocery in Southern CA
Professional Work
Customer Research l Brand Strategy & Identity l Space Concept
2024
Animation: The Story of
the Vinyl Record
Academic Work
Storytelling l Sound Design l Animation
2016
Upcycled Art Exhibition Promoting Sustainability
Academic Work
Graduation Exhibition l User Research l Space Concept
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